[ CHAPTER · §5.2 ]

CAC / LTV Calculator

Hitung CAC, LTV, dan ratio. LTV:CAC ratio 3:1 healthy. Detection unit economics buruk sebelum scale.

Total marketing spend / bulan (Rp)

New customer / bulan

Average Order Value (Rp)

Purchases/customer/year

Customer lifetime (year)

Gross margin (%)

Output

Benchmark

LTV:CAC ratio: < 1 = die, 1-3 = ok, 3-5 = healthy, > 5 = under-investing in growth. Payback period < 12 bulan ideal. E-commerce Indonesia LTV:CAC avg 2.5-3x.

[ NOTE ] Tool runs client-side. Tidak ada tracking. No affiliate. Output for reference — verify untuk decision penting.